Strategic planning vision

Vision defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision is a long term strategy, it describes the status of an organization that how the organization would like the world to compete with the changing trends. A critical success factor for organization is, how the vision contributes to the long term plan for your organization. Organizations describes the goals and objectives into a mission statement and/or a vision statement. Others evaluate with a vision and mission and use them to formulate goals and objectives. Vision is the first step in the preparation of strategic planning of business. This would be prepared based on its future products, markets, customers, processes, location, staffing etc.

However, there are many strategic planning models are designed to examine the future status of the company. They are:

Mission Statement: A Mission statement explains the fundamental purpose of the organization. It also defines the customer and the critical processes and informs the desired level of performance.

Vision Statement: A Vision statement explores on what the organization wants to be, or how it wants the world in which it operates to be. It mainly concentrates on the future status as it is a source of inspiration. It provides clear decision-making picture. The main advantages of vision statement are, it creates value for those who got exposed to the Vision Statement like managers, employees and sometimes even customers. Vision Statements creates a sense of direction and opportunity. Vision and Mission statements both are an essential part of the strategy-making process.

Vision statement sometimes confused with Mission statement. The Vision examines, why it is essential to achieve the Mission. A Mission statement defines the purpose or broader goal for being in existence or in the business and can remain the same for decades if crafted well. A Vision statement is specifically delivers the enterprise's achievements. The mission statement can encourages the people to achieve the predetermined objectives on SMART terms. A mission statement also provides a path to reshape the vision in the same lines of its values.

Below are the highlighted features of an effective Vision Statement:

Clarity and lack of ambiguity

Vivid and clear picture

Description of a bright future

Memorable and engaging wording

Realistic aspirations

Alignment with organizational values and culture

Below barriers plays key role in construction an organizations Vision statement:

Awareness: Awareness is a key issue and the absence of awareness a vision may become vague in meeting the needs of your customers. In other words, you do not have an actionable vision and strategic direction that can drive breakthrough performance.

Desire: The second barrier to having a vision and strategic plan is the lack of desire. Lack of motivation leads to unproductive outcomes.

Knowledge: Knowledge is third barrier in impelmenting the vision properly. Gaining knowledge plays crucial role in creating and sustaining your vision and plan.

Competency to Act: The combination of the above three factors awareness, desire and knowledge have the capacity to create a vision and strategic plan.

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