Strategic planning report

Strategic Planning Report contains below features:

Overview of strategic planning

Strategic planning Models

Components of strartegic Planning

Case study

Overview of strategic planning

In the current competitive scenario ,all the companies face threats with changing market environment factors like new competition, new technology, change in market trends .In this backdrop, companied adopted strategic plans which guides the companies to take appropriate decisions in the bad weather. The job of drawing up strategic plans is assigned to a set of good or competent executives. There could be an element of confusion in assuming that good managers, who manage the current situation successfully and have the necessary competence to know what future direction the organization, should take. As per the experts view strategic planning is the process of identifying where you want to go, your values, factors that will affect your success, and how to get where you are going, within a long time frame work. Strategic planning is involves the key environmental factors to impact the organizations future actions to optimize the expected conditions. Any business entity or fiend needs strategic planning.

Strategic planning Models

Every organization adopts their strategic models. Strategic models are varies from company to company. There is no one perfect Strategic Planning Model for each organization. Some times companies modify the existing models to use the same in their own planning process. An organization might choose models creatively to identify strategic issues and goals and some models will be an issues-based designed to address the issues and reach the goals.

There are various models are designed by the experts .They are:

Basic Strategic Planning

Issue-Based (or Goal-Based) Planning

Alignment Model

Scenario Planning

Organic (or Self-Organizing) Planning

Components of strartegic Planning

Strategic Planning is a vision of an organization of how to take cautions as per the changes happen in the market. You can use a strategic plan for communicating with investors and recipients to determine the achievements and successes. Many organizations utilize the services of consultants for effective strategic planning decisions. Strategic planning playa an important role in the constant changing organisation. The incurred changes are outside of the organization's control, and the organization must expect the changes which are not in control.

A strategic plan is consists of below interrelated components:

The Vision Statement.

The Mission Statement.

The Values Statement.

The Assessment Statement.

The Goals/Objectives Statement.

The Strategy Statement.

The Outcomes Statement

Case study

Indian grocery retailer Subhiksha's target was to open 1,200 stores by March 2008. Subhiksha has not placed itself against existing Indian players like Nilgiris or Food World, Spencer's Daily and Big Bazaar in retail marketing, who have set up air-conditioned outlets in India. Subhiksha adopted pricing strategy of top retailers like Wal-Mart, which offers low unit prices to customers and the resultant high turnover to succeed in the competitive retail business environment. Subhiksha's pricing strategy is their USP. It offers all goods at discounted prices similar to the Every Day Low Pricing (EDLP) strategies of Wal-Mart in US, which makes customers to save in each purchase. Subhiksha price offers not limited to some particular goods like other stores. Consumers can avail of discount offers on all days of purchase. With regard to service, Subhiksha delivers the selected product to the customer

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