Strategic planning examples

Strategic planning is nothing but future course of action of an enterprise. Various global players already implemented various strategies as per their business needs. Some of the companies like Mc Donald, Apple, Staples, Acers and Subhiksha adopted some strategies and shows great impact on the development of the company.

The below are:

McDonald's is the on of the leading global food retailer with 30,000 restaurants serving 50 million people in 119 countries daily. Mc Donald's follows localization strategy to understand its customer's desires and regularly modify its regional menus .McDonald's delivers meals cheaply, quickly, and in a reliable manner from its numerous convenient locations.

Recently Apple introduces I-phone with price cutting strategies. The i Phone was touted as a revolutionary device, which combines the features of a mobile phone and an iPod for the convenience of the user. Within two months of the gadget's entry into the market on September 5, 2007, Apple lowered the price of its 8-gigabyte (GB) storage i Phone from $599 to $399.5 this created a furor among customers and other players in the industry. In the technology industry, where the product lifecycle is short and the market is highly sensitive, many experts ponder if the price cut was the right move.

Staples one of the world's leading seller of office products come up with the tag line of , That was easy in 2003.It offers both consumers and businesses of all sizes offering office supplies, business machines, technology and services they needed. Through the 'Back to Brighton' strategy, Staples benefitted from reduced rent payments, lower utility costs, inventory levels and fewer fixtures. It shifted its focus from casual customers to its business consumers and resulted in an increase in customer count during the week.

Acer Inc. (Acer) was the third largest company in the production of Personal Computer (PC) delivery. Acer gained strong brand image in global wide. Acers restructuring growth strategies made the company to stand in the market.Acer splits its company and incorporated another one as separate company and refocused on its marketing efforts from direct sales to indirect channel-driven sales. The company opted for achieving growth through building strong relationships with its dealers, by offering lower prices to the consumers and providing unique product innovations.

Indian grocery retailer Subhiksha's target was to open 1,200 stores by March 2008. Subhiksha has not placed itself against existing Indian players like Nilgiris or Food World, Spencer's Daily and Big Bazaar in retail marketing, who have set up air-conditioned outlets in India. Subhiksha adopted pricing strategy of top retailers like Wal-Mart, which offers low unit prices to customers and the resultant high turnover to succeed in the competitive retail business environment. Subhiksha's pricing strategy is their USP. It offers all goods at discounted prices similar to the Every Day Low Pricing (EDLP) strategies of Wal-Mart in US, which makes customers to save in each purchase. Subhiksha price offers not limited to some particular goods like other stores. Consumers can avail of discount offers on all days of purchase. With regard to service, Subhiksha delivers the selected product to the customer.

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