Strategic planning business development

Developing a strategic plan intended to identify how your business can secure opportunities as per the changing competitive environment and existing resources. The term strategic planning is the application of management tools to address various areas like profitability, efficiency, growth and competitive advantage. Strategic Planning also addresses the values of stakeholders for increase shareholder value and long-term competitiveness. A recent survey by 8th annual Management Tools Survey, Bain & Company of 451 senior executives from around the world reveals that 'tried-and-true' (old economy) tools to manage the fundamentals of cost and corporate direction. Globally, the most widely used tools by senior managers in 2000 remain the same as in 1999.

Strategic planning -76%

Mission and Vision Statements -70%

Benchmarking - 69%

Business development and strategic planning both are interrelated but business development is more focused, unlike strategic planning. The business strategy model is applicable to every form of organization and their internal departments. It applies to all types, all sizes and all points organization development cycle. Due to the changing environment, strategic plans keep changes.

Some of the well known business development areas are:

Business development services

Business plan development

Business development strategy

Internet business development

Business web site development

Business consultancy development

New strategic planning tools for business development are:

Market Disruption Analysis, used to identify where to launch new businesses to compete with startups,Corporate Venturing, used to build those new businesses with venture capital disciplines, often in hopes of creating public spin-off, Customer Relationship Management (CRM), which aspires to turn internet technology toward identifying and building loyalty among valuable customers.

The initial step of any business development strategy starts with performing SWOT Analysis. Swot analysis is a common strategic management tool used for developing corporate strategy, marketing strategy, internet marketing strategy, strategic planning and other business strategies. The left-hand axis displays the organization's key strengths and weaknesses. Strategic planning works as a navigator in setting goals and objectives towards the achievement of organization objectives. The various business development strategies are marketing strategy, business strategy, internet marketing strategy, corporate strategy, web site strategy, benchmarking, re-engineering, downsizing, virtualization, management by objectives and six-sigma, e business etc.

The various business development strategies show remarkable impact on following key areas of an organization.

Market Intelligence:

The competition in the global markets is changing rapidly and becoming more complex. Business development is affected by the various factors like geological, technological, marketability, geopolitical frontiers and consolidation.

The below strategies helps the company to overcome:

Scenario planning for the energy sector in a specific country or region.

Custom-designed, recent economic and political history, legal framework, surface risks, energy industry description, contractual and fiscal system, surface risk analyses, stakeholder analysis, and inventory of opportunities.

Risk & Portfolio Management:

Company portfolio analysis and evaluation.

Mergers and acquisitions and divestures:

Strategies helpful in asset acquisitions and divestitures, product valuation, promotion, brochures, data room hosting and structuring.

Company valuation for acquisitions, swaps, production enhancement agreements.

International contracts and negotiations:

Legal strategies to be applicable to the changing market rules in a specific country.

Next Article

Banner Ads